Customer
Targeting, Campaigns and PromotionsWith the crm system, you can target specific groups of customers for
certain promotions. Below is a list of targeting options currently available
on the system.
| Permission
Profiling |
- |
Customers may elect to recevie information according to specific
product groups, vendor location or proximity, or times of the day
or week. For a more in depth demonstration of Permission Profiling,
see the demo on the previous page. |
|
| Customer
Demographics |
- |
Any demographic information volunteered by the customer at any time,
can be used to target tha customer. Basic demographics include Gender
and Age Group. More detailed information may include, credit card
held, educational qualifications, annual salary etc.
These demographics can be added or removed using the administration
console that comes as part of all implementations of the CRM System. |
|
Events |
- |
An event is when some action is performed by a customer using the
CRM System.
Event include:- Content Viewing (either individual content or product group)
- Purchases (either individual products or product groups)
- Registration events (customer sign-ups or changes)
These events can have dates specified within which the event has to
have taken place. |
Any other targeting options can be discussed and customised during implementation. |